I could have asked what google is? But Google has become a considerably large icon in the lives of affiliate marketers. We refer to Google as a person in terms of who vs. what. So instead, I will ask why is google important?
According to Wikipedia: Google is a technology company that operates in internet products and services. Google is a top-ranking search engine. Google is one of the top four technology companies. The other three are Apple, Facebook, and Amazon.
For Google Ranking, we will focus on the search engine part of our definition of Google.
Larry Page and Sergey Brin used google as a search project while pursuing their Ph.D. at Stanford University in 1996.
These two young men developed a page rank system known as an algorithm. There was a third person involved, Scott Hassan who wrote most of the code for this algorithm, but he struck out on his own before Google became a company.
Larry and Scott wanted a better way to find relevant information on the internet to present to you. So they developed Google, which has continued to evolve today into the giant it is.
Google founders have had their share of problems and reportedly a few shady deals. But to an Affiliate Marketer, in the business realm, Google is of the utmost importance. We research, read, and write with the Google algorithm in mind.
How Does Google Work?
Google uses googlebots, otherwise known as spiders, to crawl all of the information on the internet. These little spiders use a set of keywords to determine how relevant the information is to the public.
When you search for a topic, Google sends out the Googlebots to crawl billions of pages. Google is determined to give us the best information related to our search.
Did you pick up on the phrase billions of pages produced by you and me on the internet? Which leads us to why Google is important.
Why Is Google Important?
As Affiliate Marketers, we write articles to give information to the public. Each one of us who have websites could write a short sentence or two that states the product we are promoting is right for you to purchase.
But Google is protecting you as the consumer by requiring us as writers to produce content that is beneficial to you.
Let me expand on this just a bit. You are looking for baseball gloves for your child. You type into the Google search engine “best baseball glove for a 9-year-old.” If Google didn’t care about you, they would show you a ton of baseball gloves and a bunch of sites telling you to buy their glove.
But instead, the Googlebots (little spiders) go out and search for the best information to give you so you can make an informed decision based on your search.
Why is Google important has more than one definition for the consumer? Affiliate Marketers are scrambling to get ranked on page one in position one with each article they write.
If an article you write is on page one, Google will show my relevant information to all people searching for the subject I have written. And since Affiliate Marketing is about making money online each time someone looks at my post, I have a higher chance of making money.
Consequently, I want to make Google happy.
How Do You Make Google Happy?
Remember, I mentioned that Google has a list of keywords they use when they crawl all of the billions of articles on the internet? I want to use those keywords in my article to attract those little spiders. I want Google to show my site to everyone who is searching about baseball gloves for a 9-year-olds.
But how do I know what these keywords are?
When you go to Google and type in what you are looking for, like Baseball gloves, Google will make suggestions for you. Any of these suggestions are keywords that Google has in its data banks.
At the bottom of each page that you have searched for baseball gloves on Google, you also get suggestions for related posts. Google has highlighted each keyword in bold.
To make Google happy, you need to find words that Google determines as keywords and place them in the title of your article as well as a few other places in your article. I also use another keyword research tool named Jaaxy.
When Google crawls your article don’t you want them to say, “oh my this article that Jane wrote is just what this person is looking for” and they will show your words to the consumer who searched.
How Can You Keep Your #1 Relationship With Google
After you are ranked #1, you will become excited and addicted to the thrill. How do you keep this up? You continue to write articles with proper keywords in them that Google likes.
You write informational articles that help the consumer solve a problem. Such as the example I used on baseball gloves for kids. Those words answered the problem dad had on finding the right glove for his 9-year-old son.
The person didn’t just say this glove is right for you. He wrote what the glove did, the benefits, the reasons his son would love this glove, how it would help him improve and how it could increase his chances of expanding on a career in baseball.
Google looked at the article with his little spider Bots and decided the information was relevant to help dad.
Google is essential for you as an Affiliate Marketer. Google is your friend if you follow the rules of the algorithm it has set down for you.
I have tried to explain why Google is important in the best broken down form. But it is still difficult to understand to a person who has never done Affiliate Marketing.
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