Three hundred thirty-five million people visit Pinterest every month looking for the perfect pin or just passing the time on their break. Women use Pinterest for inspiration and motivation, while men, in much smaller numbers, use it to showcase items they own, like clothing. With the vast number of people coming to Pinterest each month, Pinterest video pins will reach millions in a short time.
Everyone has heard of Pinterest by now. It is the ultimate visual platform and oh so easy to use. But when I talk to others who use it, they each have a different way of building their account. I like to use video pins to grow my followers, especially in a new Pinterest account.
Video Pins Are Relatively New
Video pins show up differently in the feed than other pins. When a video pin shows up, a person will have to scroll down and click on the website. When a regular pin shows up, the pin goes to your site. Hence the reason I use video pins to increase my Pinterest followers. Why? Because Pinterest will show a video pin above a regular pin to push them along.
The Pinterest video pins are relatively new, and I hope they will soon fix this glitch. I like to use regular pins to drive traffic to my website. But today, I will post a tutorial on making pins with Canva and how to post them to Pinterest.
Now upload videos from YouTube to Pinterest but load 3-15 second videos that you can make from Canva. I was in shock at the impressions and the views I received from a video that I pinned. In just one day after uploading a video pin, I had 1000 views.
For every 1000 views, I had approximately 20 clicks, but for a substantial Pinterest account, that doesn’t sound like much. But for a beginner, that is huge. What do you think? Is it worth it?
Today I will go through the steps you will need to make a video pin and post it to Pinterest.
How to begin?
First and foremost, you will need a business account on Pinterest. I wrote the instructions on how to set one up on a previous post, “3 Simple Sources of Website Traffic To Excel Your Growth.” To save time and redundancy, I will ask you to head over to this article if you do not have a business account and when you finish, come back here. We will go over how to set up a video and pin it to Pinterest. Let’s have some fun!
Create Your Video Pin
There are different platforms to create a video pin-like Stencil, Adobe, and Canva. I prefer Canva, so today, I will walk you through setting up a pin on Canva.
Head over to Canva.com. If you do not have an account with them, you can sign in and use the platform for free with limited use of photos, elements, and videos. You can sign up for a 30-day free trial. Your free trial will allow you to see and use all of the platforms.
I do suggest you sign up for the 30-day free trial. You can have 30 days to decide if you like Canva or stop the billing. I will instruct you on setting up a pin from the pro version because, as a website owner, I don’t think I could function well without my pro Canva account. It offers so many ways to enhance a website.
Once you are signed in, you will have a page that looks like this.
- Click on the “create a design” in the upper right corner. Here comes the cool part.
- When you click on it, you can select the Pinterest pin. The size is set for you correctly to fit a pin.
- Selecting the Pinterest pin tab will take you to a choice of templates.
- Choose the template you like and click it to move it to your white pin pad area.
See the photo here for visual instructions.
Now you are well on your way to set up your video pin. I chose the pink template because I like the graphics on this one. You can now change out anything you want on the template by clicking on each section.
I name the heading something that pertains to what I am connecting to on my website. In this tutorial, I titled it “How To Make A Pin For Pinterest.” the areas of text above and below the heading are optional. I do not use them, so I will highlight them. Right-click and delete each section. Now sometimes, it removes the whole heading because these sections are so small. In that case, head up to the left corner and click on the undo arrow. I included this in the photo below.
Now we will choose our video and save the pin to our desktop, Dropbox, or your favorite place that you store videos on your computer.
You will find the download tab in the upper right corner of Canva. Click hit download and save. You now have an incredible and simple video to put on Pinterest.
Here are a couple of things that will help enhance your video pin making experience. You can right-click any area in your template and make the image go back or come forward. If anything disappears, go to the back arrow as seen in the photo above this one and click it. Take it back to the previous screen as many times as you need, and try again.
How To Post To Pinterest?
Most of you know how to post a pin to Pinterest. Posting a video is the same situation and just as easy. But I do not like to assume, so I will put photos here on how to post to Pinterest. If you know this, please scroll down past what you are familiar with and get to the part you need.
How To Post A Video To Pinterest
Posting a video on Pinterest is virtually the same as a pin with one huge difference. When you upload your video, you will see an area popup that allows you to tag your post. I suggest you add as many as you can that pertain to the video and information you want to send out to your audience.
WOW!!! You did it. You now have a video pin live on Pinterest. How do you feel? It appeared too much at first, and you have made it all the way. Whoo Hooo!
When you see how many more impressions a video gets than a photo pin, you will be excited. But I do hope Pinterest changes the way a video leads to your website.
The process of making and pinning a video is simple, but it was a learning curve for me as it may be for you. With the information of how Pinterest pushes videos, but the video does not automatically go to your website, how do you feel about video pins? I encourage you to do some testing of your own. Pinterest does offer some great analytics to view your progress. After you do your testing and check your analytics, please come back and let us all know how it worked for you? We are here to learn from each other to grow our online businesses.