How To Successfully Sell Wine Online

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Hello, my friends. Welcome back to our series on Affiliate marketing programs and how to successfully sell products online. We will continue today with the wine niche and how to successfully sell wine online. Stay tuned for many more articles on how to sell online.

The US drinks 4.3 billion bottles of wine each year and is the largest consumer of wine every year. Italy and France are second in line but do not drink near the amount as the US.

In 2015 42% of the wine was consumed by millennials, and that number has risen over the past five years. Wine sales will increase by up to 7% yearly.

Where Will You Begin?

With our knowledge that wine is a drink of choice and the expected growth rate per year is upward of 7%, I believe a wine niche will be very profitable.  But just saying it isn’t good enough. We need to take a look at what people are searching for and what the numbers mean.

What Is The World Searching For?

There are a couple of tools, Jaaxy Keyword Research and Google Trends, that we can use to see what people are searching for and what the trend is for wine.

How Many are Searching For Wine Per Month 

When I take a look to see how popular a niche is, I use a keyword research tool. There are a few good ones, but the one I use is Jaaxy. It serves my purpose well and rarely steers me wrong.

I plugged the word “Wine” into the search bar in Jaaxy to see how many are looking for this niche idea. Take a look at these results!

jaaxy search for wine

Oh yes, that is nice indeed. Just look at our results; the average search for wine is 186,014, which means a HUGE amount of people are looking for wine. But let’s look at some of the others like: “how many calories are in a glass of red wine” has an average search volume of 676. It seems like a ton of people want to know the answer to this problem. You can use these numbers to broaden or narrow down your niche. OK, let’s take this a step further and choose one of our results and look at it. Our research said, “calories in red wine” have a high search volume, so let’s search “red wine” to see what happens.

jaaxy search for red wine

Our search for red wine has turned up some interesting ideas for articles and a way to narrow down the wine niche. You can also take a look at some other results to find subjects to write articles that will rank with Google. Like white wine or organic wine.

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Trends Are Popular So, What Is The Trend Here?

We looked at the search results now let’s look at how wine is trending over time. Is it popular most or all of the time, and does it keep a high level of interested people? Let’s head over to Google trends to check this out.

google trends search for wine

OH WOW! Look at that. The trends for wine are excellent at a level of above 50% year-round for the past year. But what we also see with our search is that a niche in just red wine or just white wine may not be the best choice. People are looking for wine but not only one particular kind. With this information, we can safely assume there are a large number of people buying wine, but we need to look carefully at how we set up a wine niche.

How Do You Know What Your Niche Will Be?  

We have found some interesting and positive information with our research along with the searches and trends. Let’s take a look at how to proceed from here. What will your niche be? Will you narrow it down or broaden it to fit the market and create a lucrative business online. What you decide will depend on what niche you choose.

What are your options for a wine niche?

  • Wine
  • Wine clubs
  • Wine online
  • Wine pairing
  • Wine glasses
  • Wine aerators
  • Red wine
  • White wine
  • Wine by region
  • Wines by grape
  • Organic wines
  • And so many more

It appears to me that you can incorporate these ideas into one niche.  Your goal is to supply your followers with valuable information that runs follows the same subject. Such as wine versus a particular type of wine. You can use both on the same site if you are providing written information and how-to blogs such as paring or what kinds of stem wear to use.

If you use many of these wine subjects in one niche, make sure your niche isn’t so broad that your readers lose sight of your purpose, which is to give information about the wine.

As you determine which route to take,  keep in mind These tips.

Is There A Problem?

When your readers find your site, it is because they have a problem that needs a solution. We will cover this in-depth in the next section.

Do You Have Knowledge In or An Interest In Wine? 

If you are reading this and want to make money with, then you probably do have some knowledge and an interest in it. If this is not the case, we will cover different niches as we move through this series.

A passion or interest in what you are selling makes your job easier. We all love to talk about something that makes us feel good, and people love to hear what we say when we know our product. Not to mention, it will make it much easier to find subjects to write articles.

When you love something, you will stick with it when you don’t; it is a burden.

Let’s move forward to the problem and the solution.

sticky notes

The Problem-A Solution-A Happy Consumer? 

Affiliate Marketing is all about the problem and your solution.

Think about when you search for something on the internet.

  • You do so because you need information, that is the problem.
  • When you find the information you are searching for, that is the solution.

As the marketer, you are the solution. So if someone searches for wine, you want to have the right keywords to attract them.  You want to know who your audience is and anticipate their problem.

For example:

You write a post on wine. You talk about what it is, different types, and how to pair wines with food. Eventually, you link to where they can find the wines that will fulfill your reader’s needs. You use your keyword research tool to find more words. Keywords are the things people are searching for the most, like “how many calories in a glass of red wine.”

A potential customer goes onto Google and searches for “how many calories in a glass of red wine” Google will show them your post because of the keywords. You have provided a solution to their problem; they trust you and will purchase from your link.

In the beginning, when you are planning your strategies, be sure to search long and hard for every possible problem you can solve. Your search will help you to dive deep into your niche.

Once again, the problem-a solution-a happy consumer.

How Will You Get People To Buy Your Stuff? 

Know Your Target Audience. 

Take time to learn who will buy your products. What are the gender, age group, and interest of the people who search for what you are selling?

In the wine niche, are you relating to the millennial, the baby boomer, women, men, or the person who dines out often?

Searching, researching, and doing it again will help to lay the blueprint for your future income.

Review Products 

An excellent way to start is to review products. Let them see, feel, and hear each product with your words. Don’t leave out any detail.

Let your reader know that your product is better than your competition. People will pay more for a product that they can see is better. Use testimonials and first-hand experience if you have it to prove your point.

Always lean on the positive side by stressing the positive points of your product before you point out the negative of your competition.

Engage Your Audience

Ask open-ended questions that provoke a thought process. Lead them down the road to a purchase but give them valuable information before you throw a “buy my product” at them.

Just be you when you ask questions and do so as if you are talking to your best friend sitting in front of you.

Be Descriptive 

I read once that the millennial shopper wants all the information they can get their hands on. When talking about wines, it is difficult to say this red wine is good. That is too broad and generic.

The online shopper cannot feel, hold, or taste your product. It is up to you to use words to convince them. Explain the size, texture, experience, and use of descriptive words. When it comes to wine, be sure to use the terms that wine lovers understand, such as what you will find in the description of wine online. The fruits, smells, texture, how it finishes, and how it feels on your tongue.

Leave nothing to the imagination. Be transparent and upfront about pricing, shipping, how to access links. Direct your audience to go to your link with a clear call to action tab. Instead of “shop,” you may want to use “click here to find the best wines.”

wine glasses

How To Successfully Sell Wine Online 

Now that we have established what your niche is and if it is a trending one with possible traffic, it is time to get to the meat of how to successfully sell wine online. We do have a few options that I will discuss. When we finish, you can choose the best route for you.

Affiliate Marketing Programs 

Affiliate marketing is a 3 part circle: you, the affiliate, and the consumer. Let me explain this better. In your niche, you will find companies that sell what you are promoting, such as wine. You become a partner with the company. The company supplies you with links to put in an article you write. Your visitors find your site, read your article, and click the link to purchase wine or join a wine club. Your affiliate partner then pays you a commission.

When you partner with a company, it is free because you are like a free advertiser for their products. But in return for free advertising, you will make money. In turn, you are happy with the income, the affiliate company is pleased with the sale, and the consumer is satisfied because you solved their problem.

Finding affiliate programs to partner with is a reasonably straightforward process. You can search Google or your favorite search engine by putting in “affiliate” along with your niche “wine” See the results here.

google affiliate wine search

You can narrow down or hone in on one type of wine affiliate program if you choose.  In our next search, I changed the words a bit. Instead of wine, I put in “affiliate” and “wine accessories” for our search Check out the results below.

google search for affiliate wine accessories

Another important aspect of searching affiliate programs is what to look for in a good program. Some networks manage many affiliate programs, all on the same platform. Some of these are well known like ShareASale, Pepperjam, and Commission Junction. These are just three, but the list goes on and on.

When you find an affiliate program, there are a few things to pay attention to, so you will know if the program is one that will benefit you with a good reputation.

  • How much will you make-know upfront what your partner plans to pay with each sale
  • When will you get paid-Knowing when your money is coming in is helpful. Does the affiliate program pay weekly, monthly, or another frequency?
  • How long is the cookie life-How long are your customer’s clicks recorded? Look for a longer cookie span such as 60 days or more, but don’t let this one be a deal-breaker. 
  • The ease of application-most applications is easy to fill out. You will need to put in personal information and detailed information about how you will promote their products. Is the application process clear and free to affiliate with that company? Affiliate programs should not cost you a dime. 
  • Do they provide adequate marketing information-Can you properly promote their products with the banners and links they provide?

Make sure you are providing the best experience for your customers. Use reputable affiliate programs that stand behind their products and exhibit a sound support system.

Dropshipping Method 

Dropshipping is a second method to sell your niche products. With this method, you don’t keep an inventory of products. You promote a product on let’s say a website your customer makes the purchase and pays you for it, then you pay the company for the product, and they ship it to the customer. It allows you to set your price above the product price and make a profit from the sale.

Examples of dropshipping companies are Shopify, Salehoo, AliExpress, and so many more. Here is a list of the steps to find a supplier and sell online.

  1. Decide on a niche-More than likely you have already made your decision.
  2. Check out your competition-you have completed this step above.
  3. Find a supplier-I will show you how you can do this in a bit. But the essential things to look for once you find your supplier is: are they easy to communicate with and willing to stay in touch? When your business grows, can they handle the increase in products?
  4. Create a website-you will need a place to showcase the products you promote. A website is an excellent way to begin.
  5. Set a plan for customer service-you are responsible for the communication with your customers and dealing with all issues.

Search For a Dropshipping supplier

Again head over to Google or your favorite search engine and put in the search bar “dropshipping: “wine” And here it is. Please note that your results may appear different on different search engines or locations.

Once you find a company you want to check out, here are a few things to check. You can choose more than one company and have supplies shipped from many suppliers if you like.

google search dropshipping wine

How To Determine A Good Supplier

  1. Reviews-check out the reviews on Google for the company you choose. See what others are saying about their shipping times, availability of products, and consistency.
  2. Reach out to the supplier-communicate with the supplier directly or per email. Find out what their missions and goals are to serve your customers. Find out what volume they ship and can they handle it when your business grows.
  3. Get your customer experience-order from them to see what your customer will receive, what the packaging looks like, the time frame of shipping, and reliability.
  4. Check out the competition-search for other dropshipping websites that sell what you plan to sell and order supplies from them. Take note of your experience and how you can improve the purchase for your customers.

Red Flags To Avoid

  1. You should not have to pay any ongoing or monthly fees
  2. Do not choose a company who requires a minimum purchase

Let’s move onto the next method to promote your niche.

Sell Your Own Wine

Our third option does take a bit of overhead. You can create your own line of wine that you can sell online, or you can use a white label method.

The white label is you buying supplies and setting up an inventory from the supplier. You brand these supplies as your own. Not like saying you made them, but you can ship them under your label as a store would do.

As I said, this option is more expensive and not usually one chosen by the beginning entrepreneur. But if this is a good fit for you, then you can find suppliers by searching Google or your favorite search engine with the words, “Supplier: “wine.”

google search for wine sppliers

With this information, take a look at the steps we covered in affiliate programs and dropshipping to find a good supplier.

Also, take a look at local selling markets on Facebook. You may find excellent deals for products here that you can make a good profit reselling.

You can market your own products on social media platforms in the form of ads, quizzes, free giveaways, and surveys.

Legal Aspects Of Selling Wine Online

Make sure if you are selling your own wines, supplier wines, dropshipping wines, or have an affiliate website that you follow all of the wine laws. There are licensing laws for each state. You will need a license for the state you are selling from and the ones you sell to.  Here I will link to the TTB (Alcohol and tobacco tax and trade bureau). On this site, you will find every law that applies to wine and how you can sell it. Do your homework on the legal aspects. You don’t want to violate any alcohol laws.

Where Do You Go From Here?

WOW! We have come so far. You have chosen a niche, searched for popularity and trends, learned all about the problem and what solution you can offer and gained valuable insight into how to promote your product.

Now it is time to take a look at what you will do next to move your business online and make a passive income.

Now is an excellent time to decide which method you will choose to successfully sell wine online. No matter which one you prefer, you can promote your business in the same basic ways. Let’s take a look at 4 of those ways.

Create A Website On Wine

The most important of these four methods is to create a website. You can use your branded site to do Affiliate Programs, Dropshipping, or Sell your own products.

You may be a newbie to the internet world or a well-established entrepreneur. I am going to assume most are just beginning and explain a bit about the process of using a website to promote your niche. Creating the site is relatively simple. But you are more than likely wondering what you have to do on your new site to draw in traffic to see your products.

Your task is to write reviews and provide your followers with valuable information. When people come to your site, they come to see your products, but they want to learn about them first. Are your products the best, are they popular and do they solve your customer’s problems?

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Set Up Social Media Groups Or Business Pages

After you create your website, you will want to make your products and content visible to the world. Social media is a great platform to do the job. There is Facebook, Twitter, Instagram, and Pinterest.

Word of wisdom from me to you. Don’t overextend yourself trying to manage all four platforms. Pick a couple and master them first. I prefer Facebook and Pinterest, but you may find any of these four helpful to promote your niche. You can run ads on each one if you choose. But better yet, you can post on Pinterest and gain followers free. As for Facebook, it is also free to set up a business page or start a group of followers.

Create a YouTube Channel

If you are the outgoing type and love to make videos, which I do, you can start a YouTube channel. Google likes to see a video that is associated with a website. Not to mention your followers will appreciate seeing your products upfront and personal in a video.

Join Groups  And Communities With Like-Minded Interest

Facebook has many groups to choose from in your interest. In groups, you can find out what your target audience is and how to reach them. Go to Facebook to your home page. In the search bar at the upper left type in your niche. In this case, it will be wine. In my search, I found events and communities to join. Here are three of the results I received. The list goes on and on.

facebook wine communities


You can also try different search words like wine groups that will result in different groups.


facebook search for wine groups

Groups and communities are not a place to promote your site or your products. They are, however, a great learning platform and a way to establish authority. Be sure to interact each day and get to know the people in your communities and groups.

Final Thoughts

Congratulations, you have just finished a crash course on how to make money online with your passion wine. Now let’s put it all into action.

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You must have a thousand questions floating around in your head right now. Do you think wine is a good niche for you? Are you excited to get started? I would love to help. Please leave all questions and comments in the comment section below. I will be back with you as soon as possible.

The Proven 4-Step Affiliate Marketing Blueprint

This is the exact same formula I use to create a passive income and build a lucrative business online with NO prior experience in marketing or the internet...

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