Hello, my friends. I am beginning a new series on Affiliate marketing programs and how to successfully sell products online. I will start with the scrapbooking niche and how to successfully sell scrapbooking products online. Stay tuned for many more articles on how to sell online.
The popularity of scrapbooking declined back in 2014. But in 2020, scrapbooking is making a big comeback. New sizes and digital technology have paved the way for new and innovative thinkers to brighten the horizons.
Where Will You Begin?
With our knowledge that Scrapbooking has made a big comeback in 2020, I would venture to say that scrapbooking is a profitable niche to make money online. But just saying it isn’t good enough. We need to take a look at what people are searching for in Scrapbooking and what the numbers mean.
What Is The World Searching For?
There are a couple of tools, Jaaxy Keyword Research and Google Trends that we can use to see what people are searching for in Scrapbooking and what the trend is for scrapbooking.
How Many People Are Searching For Scrapbooking Per Month
When I take a look to see how popular a niche is, I use a keyword research tool. There are a few good ones, but the one I use is Jaaxy. It serves my purpose well and rarely steers me wrong.
I plugged the word scrapbooking into the search bar in Jaaxy to see how many are looking for this niche idea. Take a look at these results!
Oh yes, that is nice indeed. Just look at our results, the average search for scrapbooking is 4273, which means a lot of people are looking for scrapbooking. But let’s look at some of the others like scrapbooking supplies with 6655 average searches. You can use these numbers to broaden or narrow down your niche. OK, let’s take this a step further and choose one of our results and look at it. Our research said digital technology is the wave of scrapbooking so we will use digital scrapbooking as our search phrase.
And there you have it; digital scrapbooking won the most searches. You can also look at some other results to find subjects to write articles on Scrapbooking that will rank with Google. Like Digital scrapbooking templates.
Trends Are Popular So, What Is The Trend Here?
We looked at the search results now let’s look at how scrapbooking is trending over time. Is it popular most or all of the time, and does it keep a high level of interested people? Let’s head over to Google trends to check this out.
OH WOW! Look at that. The trends are excellent at a level of 70-75% year-round for the past year. With this information, we can safely assume there are a large number of people buying scrapbooking supplies.
How Do You Know What Your Niche Will Be?
We have found some interesting and positive information with our research along with the searches and trends. Let’s take a look at how to proceed from here. What will your niche be? Will you narrow it down or broaden it to fit the market and create a lucrative business online. What you decide will depend on what niche you choose.
What are your options for a scrapbooking niche?
- Scrapbooking in general
- Free digital scrapbooking
- Scrapbooking supplies online
- Discount scrapbooking supplies
- Digital scrapbooking templates
- How to scrapbook
- How to do scrapbooking with me
It appears to me that you can incorporate these ideas into one niche. Your goal is to supply your followers with valuable information that runs follows the same subject. Such as digital scrapbooking versus hands-on scrapbooking. But you can use both on the same site if you are providing written information and how-to blogs.
If you use both, make sure your niche isn’t so broad that your readers lose sight of your purpose, which is to give “digital” or “how to do” or hands-on scrapbooking information. You can use supplies and how-to posts in either niche.
As you determine which route to take, keep in mind These tips.
Is There A Problem?
When your readers find your site, it is because they have a problem that needs a solution. We will cover this in-depth in the next section.
Do You Have Knowledge In or An Interest In Scrapbooking?
If you are reading this and want to make money with Scrapbooking, then you probably do have some knowledge and an interest in it. If this is not the case, we will cover different niches as we move through this series.
A passion or interest in what you are selling makes your job easier. We all love to talk about something that makes us feel good and people love to hear what we say when we know what we are talking about. Not to mention it will make it much easier to find subjects to write articles.
When you love something you will stick with it when you don’t it is a burden.
Let’s move forward to the problem and the solution.
The Problem-A Solution-A Happy Consumer?
Affiliate Marketing is all about the problem and your solution.
Think about when you search for something on the internet.
- You do so because you need information, that is the problem.
- When you find the information you are searching for, that is the solution.
As the marketer, you are the solution. So if someone searches for how to do scrapbooking, you want to have the right keywords to attract them. You want to know who your audience is and anticipate their problem.
You write a post on Digital Scrapbooking Templates. You talk about what they are, different types, and how to use them. Eventually, you link to where they can find these templates. You use keywords like digital, scrapbooking, templates, and how-to words that you find in your keyword research tool. Keywords are the things people are searching for the most.
A potential customer goes onto Google and searches for “how to use scrapbooking templates.” Google will show them your post because of the keywords. You have provided a solution to their problem; they trust you and will purchase from your link.
In the beginning, when you are planning your strategies be sure to search long and hard for every possible problem you can solve. Your search will help you to dive deep into your niche.
Once again, the problem-a solution-a happy consumer.
How Will You Get People To Buy Your Stuff?
Know Your Target Audience.
Take time to learn who will buy your products. What are the gender, age group, and interest of the people who search for what you are selling?
In the scrapbooking niche, are you relating to the grandma who wants to create memories or the mom who wants to pass the memories onto their children or the individual who loves design and creating beautiful things? Maybe you are targeting all three.
Searching, researching, and doing it again will help to lay the blueprint for your future income.
An excellent way to start is to review products. Let them see, feel, and hear each scrapbooking product with your words. Don’t leave out any detail.
Let your reader know that your product is better than your competition. People will pay more for a product that they can see is better. Use testimonials and first-hand experience if you have it to prove your point.
Always lean on the positive side by stressing the positive points of your scrapbooking product before you point out the negative of your competition
Engage Your Audience
Ask open-ended questions that provoke a thought process. Lead them down the road to purchase scrapbooking products. Questions like:
- What memories can you build with this 8×11 full-size scrapbook bursting with color and fun bows? I know your children will look back on their life for years to come.
- Would you like to add your life to a scrapbook with an incredibly well-designed cover protected from the elements? Ensure that your book of life never fades or tears.
Just be you when you ask questions and do so as if you are talking to your best friend sitting in front of you.
I read once that the millennial shopper wants all the information they can get their hands on.
The online shopper cannot feel, hold, or taste your product. It is up to you to use words to convince them. Explain the size, texture, experience, and use of descriptive words.
Leave nothing to the imagination. Be transparent and upfront about pricing, shipping, how to access links. Direct your audience to go to your link with a clear call to action tab. Instead of “shop,” you may want to use “click here to purchase your templates.”
How To Successfully Sell Scrapbooking Online
Now that we have established your niche scrapbooking and if it is a trending one with possible traffic, it is time to get to the meat of how will you sell scrapbooking successfully online. We do have a few options that I will discuss. When we finish, you can choose the best route for you.
Affiliate Marketing Programs
Affiliate marketing is a 3 part circle: you, the affiliate, and the consumer. Let me explain this better. In your niche, you will find companies that sell what you are promoting, such as scrapbooking supplies. You become a partner with the company. The company supplies you with links to put in an article you write. Your visitors find your site, read your article, and click the link to purchase the supplies. Your affiliate partner then pays you a commission.
When you partner with a company, it is free because you are like a free advertiser for their products. But in return for free advertising, you will make money. In turn, you are happy with the income, the affiliate company is pleased with the sale, and the consumer is satisfied because you solved their problem. In this case, it is to sell scrapbooking online
Finding affiliate programs to partner with is a reasonably straightforward process. You can search Google or your favorite search engine by putting in “affiliate” along with your niche “scrapbooking.” See the results here.
You can narrow down or hone in on one type of scrapbooking affiliate program if you choose. In our next search, I changed the words a bit. Instead of scrapbooking, I put in the word scrapbook and searched for templates. Check out the results below.
Another important aspect of searching for affiliate programs is what to look for in a good program. Some networks manage many affiliate programs, all on the same platform. Some of these are well-known like ShareASale, Pepperjam, and Commission Junction. These are just three, but the list goes on and on.
When you find an affiliate program, there are a few things to pay attention to, so you will know if the program is one that will benefit you with a good reputation.
- How much will you make-know upfront what your partner plans to pay with each sale?
- When will you get paid-Knowing when your money is coming in is helpful. Does the affiliate program pay weekly, monthly, or another frequency?
- How long is the cookie life-How long are your customer’s clicks recorded? Look for a longer cookie span such as 60 days or more, but don’t let this one be a deal-breaker.
- The ease of application-most applications is easy to fill out. You will need to put in personal information and detailed information about how you will promote their products. Is the application process clear and free to affiliate with that company? Affiliate programs should not cost you a dime.
- Do they provide adequate marketing information-Can you properly promote their products with the banners and links they provide?
Make sure you are providing the best experience for your customers. Use reputable affiliate programs that stand behind their products and exhibit a sound support system.
Dropshipping is a second method to sell your niche scrapbooking. With this method, you don’t keep an inventory of products. You promote a product on, let’s say, a website your customer makes the purchase and pays you for it, then you pay the company for the product, and they ship it to the customer. It allows you to set your price above the product price and make a profit from the sale.
Examples of dropshipping companies are Shopify, Salehoo, AliExpress, and so many more. Here is a list of the steps to find a supplier and sell online.
- Decide on a niche-More than likely you have already made your decision.
- Check out your competition-you have completed this step above.
- Find a supplier-I will show you how you can do this in a bit. But the essential things to look for once you find your supplier is: are they easy to communicate with and willing to stay in touch? When your business grows, can they handle the increase in products?
- Create a website-you will need a place to showcase the products you promote. A website is an excellent way to begin.
- Set a plan for customer service-you are responsible for the communication with your customers and dealing with all issues.
Search For a Dropshipping supplier
Again head over to Google or your favorite search engine and put in the search bar “dropshipping: scrapbooking.” And here it is. Please note that your results may appear different on different search engines or locations.
Once you find a company you want to check out, here are a few things to check. You can choose more than one company and have supplies shipped from many suppliers if you like.
How To Determine A Good Supplier
- Reviews-check out the reviews on Google for the company you choose. See what others are saying about their shipping times, availability of products, and consistency.
- Reach out to the supplier-communicate with the supplier directly or per email. Find out what their missions and goals are to serve your customers. Find out what volume they ship and can they handle it when your business grows.
- Get your customer experience-order from them to see what your customer will receive, what the packaging looks like, the time frame of shipping, and reliability.
- Check out the competition-search for other dropshipping websites that sell what you plan to sell and order supplies from them. Take note of your experience and how you can improve the purchase for your customers.
Red Flags To Avoid
- You should not have to pay any ongoing or monthly fees
- Do not choose a company who requires a minimum purchase
Let’s move onto the next method to promote your niche.
Sell Your Own Scrapbooking Products
Our third option does take a bit of overhead. You can create your own line of supplies that you can sell online, or you can use a white label method.
The white label is you buying supplies and setting up an inventory from the supplier. You brand these supplies as your own. Not like saying you made them, but you can ship them under your label as a store would do.
As I said, this option is more expensive and not usually one chosen by the beginning entrepreneur. But if this is a good fit for you, then you can find suppliers by searching Google or your favorite search engine with the words, “Supplier: scrapbooking.”
With this information, take a look at the steps we covered in affiliate programs and dropshipping to find a good supplier.
Also, take a look at eBay or local selling markets on Facebook. You may find excellent deals for products here that you can make a good profit reselling.
You can market your own products on social media platforms in the form of ads, quizzes, free giveaways, and surveys.
Where Do You Go From Here?
WOW! We have come so far. You have chosen a niche, searched for popularity and trends, learned all about the problem and what solution you can offer and gained valuable insight into how to promote your product.
Now it is time to take a look at what you will do next to move your business online and make a passive income.
Now is an excellent time to decide which method you will choose to successfully sell scrapbooking online. No matter which one you prefer, you can promote your business in the same basic ways. Let’s take a look at 4 of those ways.
Create A Website On Scrapbooking
The most important of these four methods is to create a website. You can use your branded site to do Affiliate Programs, Dropshipping, or Sell your own products.
You may be a newbie to the internet world or a well-established entrepreneur. I am going to assume most are just beginning and explain a bit about the process of using a website to promote your niche. Creating the site is relatively simple. But you are more than likely wondering what you have to do on your new site to draw in traffic to see your products.
Your task is to write reviews and provide your followers with valuable information. When people come to your site, they see your scrapbooking products, but they want to learn about them first. Are your products the best, are they popular, and do they solve your customer’s problems?
Set Up Social Media Groups Or Business Pages
After you create your website, you will want to make your products and content visible to the world. Social media is a great platform to do the job. There is Facebook, Twitter, Instagram, and Pinterest.
Word of wisdom from me to you. Don’t overextend yourself trying to manage all four platforms. Pick a couple and master them first. Pick the ones that fit your niche of scrapbooking best. I prefer Facebook and Pinterest, but you may find any of these four helpful to promote your scrapbooking. You can run ads on each one if you choose. But better yet, you can post on Pinterest and gain followers free. As for Facebook, it is also free to set up a business page or start a group of followers.
Create a YouTube Channel
If you are the outgoing type and love to make videos, which I do, you can start a YouTube channel. Google likes to see a video that is associated with a website to sell scrapbooking online. Not to mention your followers will appreciate seeing your products upfront and personal in a video.
Join Groups And Communities With Like-Minded Interest
Facebook has many groups to choose from in your interest. In groups, you can find out what your target audience is and how to reach them. Go to Facebook to your home page. In the search bar at the upper left type in your niche. In this case, it will be scrapbooking. Here are three of the results I received. The list goes on and on.
You can also try different search words like scrapbooking groups that will result in different groups.
Groups and communities are not a place to promote your site or to sell scrapbooking online. They are, however, a great learning platform and a way to establish authority. Be sure to interact each day and get to know the people in your communities and groups and their scrapping needs.
Congratulations, you have just finished a crash course on how to make money online with your passion scrapbooking. Now let’s put it all into action.
Would You Like A Website To Promote Your Niche?
At the top of this article, you see a box with an eBook. Suppose you want to learn more about setting up a business online, to promote your favorite product or niche; just put in your email address and download my book. I talk all about affiliate marketing. Once you finish that, I will break it all down for you and send you weekly emails with information on how to get started. You can earn a passive income online from home.
I also offer an alternative way to learn. I learned all I know from the Wealthy Affiliate Platform. You can sign in and set up an account with WA. I will be your personal mentor, as well as the full support of a like-minded community.
When you sign into Wealthy Affiliate Platform, I will receive a notification and send you an email. You can reach me by responding to that email. On the inside, I am your personal mentor and here to help you succeed whenever you need me.
You must have a thousand questions floating around in your head right now. Do you think scrapbooking is a good niche for you? Are you excited to get started to sell Scrapbooking online? I would love to help. Please leave all questions and comments in the comment section below. I will be back with you as soon as possible.