Are you a blogger or an affiliate marketer? Do you write content for your site but wonder how to engage your reader? As you know, engaging work brings in visitors and increases conversions. Let’s talk bout how to make your work engaging and draw in your reader.
I am a poet. I thought my poetry was pretty good. So, I started a website and decided to blog inspiration and personal growth articles along with my poetry. I put my thoughts down and published the article. I thought it was rock-solid. Boy was I wrong!
Oh my! As I progressed, I learned more about writing and how to best reach those who want inspiration. As my knowledge and courage increased, I looked back on my previous posts. Horrific is the only word I can think to describe the words I put to paper.
Can you relate to the horror I felt when I looked back on my stories a couple of years later? Or maybe the thought of writing cripples you, so you haven’t tried to put words to paper.
Well, no fear because I am here to help you feel more secure, and we will talk about how to engage your reader and make your writing more exciting.
What is a conversion?
A conversion is when a person follows through with a goal on your website. When you have a product for sale, and someone visits your site and clicks to purchase that product is known as a conversion.
What Does It Mean To Engage?
Before we begin I want to have a better understanding of what the word engage means. With a full understanding, I always find it easier to apply principles.
According to the Merriam Webster:
To engage someone is to hold the attention of the person reading your story or post. You want to attract their attention and hold them in the power of your words. You want them to stay on your site longer and keep reading.
To engage your readers, you will need to hold their interest by writing a story or giving information that will keep them spellbound, captivated, occupied, and devote their full attention to what you are saying.
5 Steps To Lay The Groundwork
- Show integrity
- Research and knowledge
- Be truthful
- You are here to help
- Show concern
Always operate your website and your blog with an ethical code. Do not duplicate other work. Act in kindness at all times even when others are unkind to you. Have a moral character to stand by your values of right and wrong. Be an individual who also follows an accepted standard of conduct.
Always respond with thought when answering comments and questions. Never lash out in the face of anger.
“Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity.”W. Clement Stone
Research and Knowledge
When you find a subject to write about, research it to learn all there is to know. Know your subject inside and out. Become knowledgeable, so you can engage your reader and help help them understand your story.
If you write reviews, never call a product a scam unless it fits the definition of a scam.
“Knowledge is Power.”Sir Francis Bacon
“The improvement of understanding is for two ends: first, our own increase of knowledge; secondly, to enable us to deliver that knowledge to others.”Jon Locke
Always tell the truth according to your research and opinion. Be ready to retract a statement if you are proven wrong but stand your ground if you are correct and truthful.
Your readers know when you are lying. Consumers today are astute and have had to develop other senses to determine if you are telling the truth.
Never say you used a product unless you do and always state if you do not know rather than making up an answer.
“Truth is the ultimate power. When the truth comes around, all the lies have to run and hide.”Ice Cube
You Are Here To Help
You are writing and developing a business to help others. If you believe it is to make money only and you put this first, you will fail. Engage your reader by helping real people solve real problems. These people are turning to you for an answer.
Be there for your reader. Do your best not to make them wait for a reply to their comments and questions. If they need something other than what you are offering, then find the answer for them.
You are writing to help your reader, so let that be obvious in your approach.
“The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy.”Kalu Ndukwe Kalu
When you write to help others, then your concern will be real. Engage your reader by caring about them and creating trust.
Fake concern is detected in a split second. Empty words to appease a person are hollow and they will see right through it.
“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.”Leo Buscaglia
How To Engage Your Reader
Now that you have laid the groundwork of who you are, it is time to learn to engage your reader.
Here is a list of 5 tips you can incorporate into your blog post that will capture your audience and keep them interested.
5 Tips Of Engagement
- Capture their interest
- Shocking news
- Tell someone else’s story
- Easily accessible
- Have faith in your work
Capture their interest
With your groundwork, you have begun to engage your reader. Your reader wants to follow a person they can trust. You want to prove your credibility as a knowledgeable, caring, and trustworthy person with integrity.
Capture their interest with color. Use photos that pertain to the article you are writing to extend their attention span. In our world today, there is so much technology and the world moves fast. The mind and eye will not stay on written content for long without something else that stimulates. Photos with color will grab their attention and keep them on your page.
Use power words to engage your reader. Here is a list of power words by Jon Marrow and a link to his article that will help to explain how to use power words appropriately.
Engage your reader at the beginning of your blog or your title with a shocking piece of news.
You see shocking titles on the news every day. Just the other day I read this one on CNN, “The new iPad Pro is a deceptively major upgrade.” So is the iPad a deception or are they trying to catch our attention to tell us about the upgrade?
CNN captured our interest and look to read more. This is the very thing that will engage your readers.
You can also use some breaking news to capture interest. The object is to wake your reader up with the opening line or title.
Tell someone else’s story
Use the incredible story of a friend, colleague, or someone in history to engage your reader and set the scene for your blog. Use your power word list to generate emotion.
Example: Joe Smush was a pretentious man. He always had a new business deal he wanted to share with everyone. He would exaggerate his income to the world. So naturally, when he ran across a company that he loved and tried to tell us about it, we brushed him off.
He would often tell us of the brilliant mind-blowing technique taught within this company. He had to be stupid if he thought we would fall for another of his scams.
Oh wow were we surprised when we saw his jaw-dropping 6 figure tax return for the past year.
So you see how this, along with your power words, can make your reader want to go further to see how Joe Smush made this kind of money?
Easily engage your reader by helping them visualize a real person behind your writing. Tell a short story about yourself to show your vulnerability. Let people know that you struggle and you are not perfect.
I have been an affiliate marketer for almost 4 years now. Has it been easy? Not always! I have put into motion dedication, perseverance, and consistency. It has taken discipline, but I am here with you today even in the face of trials to tell you it is worth every second I have put into my business.
Ask questions of your readers and answer promptly.
Are you willing to work for your legacy? Can you learn and expand your capabilities as you create an online business from home?
Use photos of yourself on your website so your reader can relate to you.
Have Faith In Your Work
So what if you are new at blog writing. Researching and knowledge of your topic will give you strength. Keep writing until you get your point across. Know that you are putting your best work out to millions. As time moves on, you will improve but right now know that your work is exceptional.
Never compare yourself or your work to someone else. You are unique, and your work comes from inside of you. Be proud of yourself and what you do.
You are your brand, a ROCK star, and an entrepreneur.
Now go out there and write an engaging post or article. Get your reader to want to continue and learn more.
My #1 Recommendation For Blogging and Business
At the top of this article, you see a box with an eBook. Suppose you want to learn more about setting up a business online; just put in your email address and download my book. I talk all about affiliate marketing. Once you finish that, I will break it all down for you and send you weekly emails with information on how to get started. You can earn a passive income online from home.
I also offer an alternative way to learn. I learned all I know from the Wealthy Affiliate Platform. You can sign in and set up an account with WA. I will be your personal mentor, as well as the full support of a like-minded community.
When you sign into Wealthy Affiliate Platform, I will receive a notification and send you an email. You can reach me by responding to that email. On the inside, I am your personal mentor and here to help you succeed whenever you need me.