How To Engage Your Reader-Increase Conversions

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You have discovered a new internet world of blogging. It all sounds so exciting, and the thought of making money online blogging is tempting.

But you don’t know the first thing about writing and what is a conversion, and you are afraid you will fail. You worry and wonder how will you ever pull this one off?  

I am a poet. I thought my poetry was pretty good. So, I started a website and decided to blog inspiration and personal growth articles along with my poetry. I put my thoughts down and published the article. I thought it was rock-solid. Boy was I wrong!

Oh my! As I progressed, I learned more about writing and how to best reach those who want inspiration. As my knowledge and courage increased, I looked back on my previous posts. Horrific is the only word I can think to describe the words I put to paper. 

Can you relate to the horror I felt when I looked back on my stories a couple of years later? Or maybe the thought of writing cripples you, so you haven’t tried to put words to paper.

girl with sheet up to her eyes

Well, no fear because I am here to help you feel more secure, and we will talk about how to engage your reader and make your writing more exciting.

Oh, wait a minute I need to tell you what a conversion is. It is when a person clicks on your product and makes a purchase. They have converted. 

As we move through, you may want to take a look at:

4-Writing Tips For A-Beginning Blogger

I would like to inform you that I may make a commission when you click my links and make purchases. I am an affiliate of Wealthy Affiliate; however, this does not change my reviews and comparisons. I work very hard to keep things fair and balanced based on my opinion so that you can make an informed decision.

What Does It Mean To Engage?

Before we begin I want to have a better understanding of what the word engage means. With a full understanding, I always find it easier to apply principles. 

According to the Merriam Webster:

  • to offer (something, such as one’s life or word) as backing to a cause or aim 
  • to expose to risk for the attainment or support of some end
  • to hold the attention of 
  • to attract and hold by influence or power
  • to hold the attention to something  

Synonyms Of Engage

Synonyms can also give us a better understanding. Often I can apply one word that is similar easier than the original word. 

  • Absorb-as a sponge absorbs water, to acquire knowledge and learning
  • Engross-to give your full attention to something that occupies your mind.
  • Enthrall-to be held spellbound
  • Fascinate-something commands your interest and transfixes you.
  • Immerse-to plunge yourself into something that surrounds you.
  • Interest-a quality in a thing or something that arouses your attention
  • Intrigue-to engage in something secret
words for engage on blue background

To engage your readers, you will need to hold their interest by writing a story or giving information that will keep them spellbound, captivated, occupied, and devote their full attention to what you are saying. 

How will we accomplish the task of how to engage your reader? 

5 Steps to lay the groundwork:

  • show integrity
  • research and knowledge
  • be truthful
  • you are here to help
  • show concern

5 Steps To Lay The Groundwork For Credibility

Show Integrity

Always operate your website and your blog with an ethical code. Do not duplicate other work. Act in kindness at all times even when others are unkind to you. Have a moral character to stand by your values of right and wrong. Be an individual who also follows an accepted standard of conduct.

Always respond with thought when answering comments and questions. Never lash out in the face of anger.

“Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity.”    W. Clement Stone           

Research and Knowledge

When you find a subject to write about, research it to learn all there is to know. Know your subject inside and out. Become knowledgeable, so you can help your reader understand your story.

If you write reviews, never call a product a scam unless it fits the definition of a scam. 

As Sir Francis Bacon said in 1597, “Knowledge is Power.”

Jon Locke stated, “The improvement of understanding is for two ends: first, our own increase of knowledge; secondly, to enable us to deliver that knowledge to others.” 

brain on black background

Be Truthful

Always tell the truth according to your research and opinion. Be ready to retract a statement if you are proven wrong but stand your ground if you are correct and truthful.

Your readers know when you are lying. Consumers today are astute and have had to develop other senses to determine if you are telling the truth.

Never say you used a product unless you do and always state if you do not know rather than making up an answer.

“Truth is the ultimate power. When the truth comes around, all the lies have to run and hide.” Ice Cube

You Are Here To Help

You are writing and developing a business to help others. If you believe it is to make money only and you put this first, you will fail. You are helping real people solve real problems. These people are turning to you for an answer.

Be there for your reader. Do your best not to make them wait for a reply to their comments and questions. If they need something other than what you are offering, then find the answer for them.

3d man holding green solutions

You are writing to help your reader, so let that be obvious in your approach.

“The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy.” 
― Kalu Ndukwe Kalu

Show concern

When write to help others then your concern will be real. Care about the readers who trust you to help them.

Fake concern is detected in a split second. Empty words to appease a person are hollow and they will see right through it.

“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.”  Leo Buscaglia

How To Engage Your Reader

Now that you have laid the groundwork of who you are, it is time to learn to engage your reader. 

Here is a list of 5 tips you can incorporate into your blog post that will capture your audience and keep them interested. 

  1. capture their interest
  2. shocking news
  3. tell someone else’s story
  4. easily accessible
  5. have faith in  your work

Capture their interest

With your groundwork, you have begun to capture their interest. Your reader wants to follow a person they can trust. You want to prove your credibility as a knowledgable, caring and trustworthy person with integrity. 

Capture their interest with color. Use photos that pertain to the article you are writing to extend their attention span. In our world today, there is so much technology and the world moves fast. The mind and eye will not stay on written content for long without something else that stimulates. Photos with color will grab their attention and keep them on your page. 

Use power words that capture interest. Here is a list of power words by Jon Marrow and a link to his article that will help to explain how to use power words appropriately.

Shocking news

Capture interest and attention at the beginning of your blog or your title with a shocking piece of news.

Title example: Title-Why Affiliate Marketers are on crack about Wealthy Affiliate. Opening statement-I heard just the other day how Affiliate Marketers are on crack about Wealthy Affiliate. 

You don’t really mean people are on crack, but everyone wants to hear juicy information. You have piqued their curiosity and have them wanting more information.

shocked smiley face

People who smoke crack are always chasing the high to get more and more. Affiliate Marketers want to know more and more about this company known as Wealthy Affiliate. WA has taken the affiliate marketing online business by storm for the past 14 years.

Do you see how people want to know more about crack and then you tell them how incredible WA is or any company or product?

You have captured their interest and have them sitting up to hear more.

You can also use some breaking news to capture interest. The object is to wake your reader up with the opening line or title. 

Tell someone else’s story

Use the incredible story of a friend, colleague, or someone in history to set the scenario for your blog. Use your power word list to generate emotion. 

Example: Joe Smush was a pretentious man. He always had a new business deal he wanted to share with everyone. He would exaggerate his income to the world. So naturally, when he ran across a company named Wealthy Affiliate and tried to tell us about this one, we brushed him off.

He would often tell us of the brilliant mind-blowing technique taught within this company. He had to be stupid if he thought we would fall for another of his scams.

Oh wow were we surprised when we saw his jaw-dropping 6 figure tax return for the past year.

So you see how this, along with your power words, can make your reader want to go further to see how Joe Smush made this kind of money?

Easily accessible

Help your reader visualize a real person behind your writing. Tell a short story about yourself to show your vulnerability. Let people know that you struggle and you are not perfect.

I have been a premium member of Wealthy Affiliate for almost a year. Has it been easy? Not always! I have put into motion dedication, perseverance, and consistency. It has taken discipline, but I am here with you today even in the face of trials to tell you it is worth every second I have put into my business.

Ask questions of your readers and answer promptly. 

Are you willing to work for your legacy? Can you learn and expand your capabilities as you create an online business from home?

Use photos of yourself on your website so your reader can relate to you.

photo of me

Have faith in your work

So what if you are new at blog writing. Researching and knowledge of your topic will give you strength. Keep writing until you get your point across. Know that you are putting your best work out to millions. As time moves on, you will improve but right now know that your work is exceptional. 

Never compare yourself or your work to someone else. You are unique, and your work comes from inside of you. Be proud of you and what you do.

You are your brand, a ROCK star, and an entrepreneur.

confident black man

How I Apply These Principles

I am an Affiliate Marketer with Wealthy Affiliate for almost a year now. It has been one of the best decisions of my life. What I convey to you, I have learned as I created my business. As I mentioned in an example above, It has not always been an easy road. I have had my struggles, but I want to pass on to you how I have grown and how you can also.

Wealthy Affiliate is a platform to create your online business. We offer over 50 lessons and a group of incredibly supportive members I have and will continue to overcome all obstacles. 

I came across Wealthy Affiliate one day by accident just like you have today.  I read about how I can make money online doing Affiliate Marketing.

The article I read stated,  FREE, NO credit card needed. I couldn’t believe my eyes when I read this shocking news. 

In my state of dismay, I stepped inside the platform of WA. I found the statement FREE to be true. Once I was inside, I started taking the first 10 lessons, and within 5 days, I became a premium member.  

I never looked back. At the 5 day mark, I became a premium member and took the other 50 lessons. I was hungry for knowledge.

You can do this!

You too can do this. Don’t be shy, step inside and take a look. You can check it out to see if it is right for you. You can stay free for 6 months if you like but once you know what an incredible platform you have landed on I am sure you will also be hungry for the knowledge they offer.

Support is available 24/7/365. People like you are here to help in the form of live chat and questions you may ask on the platform. Also, I am here as your personal coach and mentor. Helping others is what I do best. I love helping those who want to help themselves improve.

There is so much more I can tell you, but I have written a very informative post on Wealthy Affiliate that you can access with the tab directly below here.

Or you can do what I did and step inside.

NO-risk, NO Obligation, NO Credit Card Needed

59 discount on orange

I’ll see you on the inside. Oh yes also, I have a discount for you when you decide to become a premium member within the first 7 days of stepping inside. It is a 59% discount off of your first month. What an incredible deal this is. Only $19 for your first month and only $49 every month after that. NO pressure, NO upsells.

I am here to answer any questions you may have. Are you ready to learn and create a passive income? Please leave comments and questions in the comment section below, and I will be back with you very shortly.

20 thoughts on “How To Engage Your Reader-Increase Conversions”

  1. Hi Laura –
    I completely agree about the importance of being an ethical writer.
    I’ve seen so many websites that are so obviously marketing copy thinly disguised as helpful web-pages. The way that such posts are written makes it clear that the website owner only cares about people clicking on their affiliate links.

    I love some of your tips about engaging the reader.

    Taking the time to research your topic and present it to your readers in a way they can clearly understand shows that you care about them and that you want to help them to learn something new.

    Sure, we might include affiliate links but they should be there because of the article, not the other way around (where the article is clearly written to support the affiliate links).

    I must admit, my weakest area is telling other people’s stories. I’d really like to improve on that one.

    • Hi Phil, Thank you for stopping to comment on Engage Your Reader. Your comment is so important to me and for all who see it. If each one of us is honest in what we post, we will follow all of the other suggestions I have written here. Also, research is the second most important because without it we can’t be honest.
      Telling other peoples story becomes more comfortable as we grow because we run into more people who have a story. We each have a weakness, and if this is yours, then you are doing very well.
      And yes you are so right on the statement, “Sure, we might include affiliate links, but they should be there because of the article, not the other way around (where the article is clearly written to support the affiliate links).” We are here to help and serve others, not promote ourselves.

  2. Really good information. You know, it’s a lot easier to tell the truth and be up-front that it is to lie and ‘tell tales’. I like your integrity. I really appreciated the list of power words. Thanks for all the information. Just shows you there is no get rich quick way to earn an income. But it looks like you’ve enjoyed every step of your journey. Thank you.

    • Thank you so much. Yes, lies will always catch up with us. Honesty is still the way to go. You are welcome for the power words. 

  3. What a great post! I first thought engaging your audience meant making them part of the conversation, asking questions and their feedback. But with my training at Wealthy Affiliate, I came to understand that, it is all of that and a lot more. Being helpful to your audience is Paramount. And you only be helpful when you say the truth, when you have integrity, when you show concern,…..and when you can get their attention. 

    So, I have been applying these successfully and it feels great to be helpful to people.

    Thanks for sharing.

    • I am so happy you have found value in this post and even more excited that you can apply these principles in your blog — all the success to you on your blogging journey. 

  4. What a lovely post you wrote! I enjoyed reading it, and I could not be silent about your post, so I decided to leave my comment here and say Thank You! For sharing this quality post with others. I have searched for information such as this to help to increase my ability to engage others. When I landed on your website and read this post, it answered all my questions in details. Thank You for writing about this topic and sharing it with all of us. It’s beneficial and can I can use it as a great resource. I will come back to your website again for sure, and I’m looking forward to reading your new posts. 🙂

    All the Best,

    Eli

    • Eli, It is my pleasure to help. I would love to hear how these principles work for you in your blogging. Please come back to share with all of us. Thank you for your complimentary comment. 

  5. Wow! This was so refreshing! As a blogger myself, I must coincide with you on the updating part. Sometimes I read what I wrote a year ago and am in shock people even liked it. I’m serious! I find it lacks engagement or the content is not updated hence, I have learned new things. I believe we must always be updating our own content. 

  6. After reading your article I found myself not only engaged with what you were saying,but also hungry to find out more. You make it sound so easy and it is,especially when you have honesty and integrity behind your words. This is why I like to write reviews. I can be honest and at the same time I can be concerned for the reader especially if I am doing a review on a scam. It allows me to point out to my readers that I am looking out for them.

    • Thank you Cathy. I love to write good reviews but when I research a scam it almost makes me sick. I have to be honest so these scammers do not get more hard earned money. 

      Thank you for your compliments. I am so happy this article was helpful. 

  7. This is so important! Establishing trust, and just an overall positive environment is crucial to growing an audience! With a loyal audience, the bigger it gets, the more people you’ll be able to help, and of course, the more money you can make! I agree, being able to show your knowledge through the research you have done is crucial to your integrity in whatever field you’re in! What would you say the most important thing to do out of the top 5 you gave is if you can give one?

    • I believe that, without a doubt, honesty is the most important. If on is truthful then the other 4 will follow. 

  8. Integrity is a hard sell if you have none. Be honest with yourself first and share that honesty with others. People will embrace a character they hate if it’s honest, an example would be watching a news show that is slanted against your beliefs because despite their opinions they offer a fair and balanced voice and have a high degree of integrity in their facts. People will tune in to unpopular beliefs and listen to opposing views if they are not accusatory, defaming, and unethical. Honesty shines through and readers will stay for debate on all else.

    • Andy, I have always had integrity, and it is hard for me to believe out world lacks it. But I agree with you that if we incorporate all five steps into honesty, we will be a step ahead of most others. Honesty, above all, is an excellent thought you have brought up and stimulating.

  9. I really love the breakdown of how the engagement process really works. I have to say, we think about these things, and know they are the right thing to do, but doing it is another thing. We always want to help our readers to the fullest extent. I totally agree with that. Also, telling someone else’s story is a great approach because we may not have the story ourselves. But, we have friends and acquaintences and can share their stories to bring our point accross and add more value to our readers. I have learned a lot from this post. Thanks for the tips.

    • Ralph, you are right when you say that applying what we know is the hard part. There is so much to know. I do hope that breaking it down will help us all to remember it and apply it in our business.

      Laura

  10. This is incredible and so thought-provoking Laura.
    I am in business online too and I always try my best to be engaging and I am always honest and feel my credibility is building with more and more people visiting and staying on my site to read my blogs
    I hope people enjoy this blog as much as I have
    You are awesome
    Thank you

    • Hello JacRae, I am so happy you found this article informative and helpful. Remember engaging my reader is not something I knew how to do. It is something I have taught myself with the training at Wealthy Affiliate. And you too can learn this process. Thank you so much for your compliment.

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