Lesson 2: Build a Website

Whoo Hoo! Congratulations on choosing a niche. Now it is time to build on your foundation on the niche that you chose.

What Will You Know By The End Of Lesson 2?


  • Choose your hosting
  • How to choose a domain
  • The best way to name your website
  • Choosing a theme or design
  • Backend set up

Choose Your Hosting

What is hosting? It is a company that provides a server to store your website. A website is only visible on the internet if you have it on a hosting server.

Many companies provide hosting, and the cost ranges from free up to thousands of dollars. To start your website business, you don’t need to pay thousands, and free hosting is good, but you will need to transfer it to a paid hosting site at some point.

I use Wealthy Affiliate as my hosting platform. They have free Site Rubix hosting you can create your website on then transfer to a paid domain. You can leave your site on free hosting, but most search engines do not rank free hosting sites well.

Ranking your website or indexing your site is important. When you go to google and search for something, you usually stay on page one or maybe go to pages 2 and 3. But rarely do people go past page 3. You want your site to be seen on page one of Google and bing so people will click on it and make a purchase.

I will be using Wealthy Affiliate to demonstrate the setup of your website. Still, you are welcome to use any hosting you feel comfortable with.

Some hosting companies are:

  • Bluehost
  • HostGator
  • Hostsinger
  • DreamHost
  • Wealthy Affiliate

There are over 330,000 hosting companies in the world. You can choose Wealthy Affiliate to follow along with me, one of the above, or any of 330,000 you may know.

How To Choose A Domain

What is a domain? A domain name is a sequence of characters that identifies resources on the internet. Your domain name is exclusive to your website, and no one else can use it.

Domain names come in 3 popular forms, .com, .org and .net. Most use the .com with a business. The .org is usually used for non-profit organizations, and a non-profit group uses .net. I suggest a domain that is .com since affiliate marketing is an online business.

In lesson #1, you signed up for a free account in Jaaxy. Your free account will come in handy today because Jaaxy is where you will choose your domain name.

The domain name you choose will need to be closely related to your niche. Once again, let’s use “online dating” as an example. See the images below. I searched “online dating,” which did not have any available domains. I became creative and put in other words. When I put in dating online, I found a catchy domain with a .com. “Find love online dating” or findloveonlinedating.com

jaaxy search for domain 2
jaaxy search for domain success 2

When you choose a domain, there are a couple of things to keep in mind.

  • A catchy name that is easy to remember is good if you can find one with a .com
  • Stay away from domains with dashes – in them
  • Steer clear of names that are too long. The one we chose here is boardering on too long But it does fit our niche well.

The Best Way To Name Your Website

The name of your website can be the same as your domain if it sounds interesting. In this case, “Find Love Online Dating” is a title that sounds good. But if you did not find a domain that makes a good title, you can name your site something similar to the domain.

Don’t spend a lot of time on this step. You can change the title of your website if you choose at a later time.

Choosing A Theme Or Design

What is a theme? A theme is the style of your website. People see the color and design when they land on your home page or any post you present to them.

Most themes have a free version that you can use to set up your initial website. As you move forward, you may want to upgrade to a premium version of the theme you choose. All upgraded thems offer a greater advantage when it comes to design.

I do have a recommendation for a theme, but you are welcome to choose any you like. Just don’t go down that rabbit hole and think you have to choose the perfect theme the first time. It is super simple to change your theme at any time.

My recommendation is GeneratePress by Tom Usborne. You can read my GeneratePress review if you like. I am passionate about this theme. But as I say you can choose any theme you like. There are thousands of themes to choose from.

Once you set up your website, it will direct you to choose a theme. It will also walk you through how to activate it, and the theme you choose will have tutorials on how to customize it.

Backend Or Back Office Setup

The part of your business website that people find on the internet is known as the front end. The area where you can design and customize your site is the backend or back office. There are a few things that we will go over to get your site ready for you to build your business. Things like:

  • Managing and setting up plugins
  • Deleting pages you don’t need
  • Navigating your site
  • Difference between posts and pages

Managing And Setting Up Plugins

What is a Plugin? A plugin is an addition to your website that extends the function of your site. Your theme has many functions, but a plugin is a specific group of functions that does specific tasks. There is a plugin for just about anything you need to do.

Do you need to backup your website? There is a plugin for that. Do you need to put ads in a particular part of your site? There is a plugin for that. Or maybe you need to SEO optimize your site. Well, there is a plugin for that too.

plugin page

Deleting Pages You Don’t Need

When you set up a new website, WordPress automatically puts some things into the site. The images will show you how to delete them.

delete hello world

delete hello world

Navigating Your Site

To operate and update your website, it is important to know what each item in the back office dashboard will do. The dashboard is the area to the right that looks like this picture. We will go over each one and help you set up what you need to do to have your site run smoothly.

Setting Up The Dashboard

Most of the configurations in the Dashboard are set as they need to be. I will go over the ones that need to be changed here.

We will discuss the difference between posts and pages below. For the areas that you need to adjust I will post images below. The areas that do not need changes are listed here.

  • Home
  • Posts
  • Media
  • Pages
  • Comments
  • Appearance (we will discuss in a bit)
  • Plugins
  • Tools

Leave all settings on each of these the way they are.

If you want to see a preview of your site as seen by your visitors you can hover over the title of your website and click on “visit site.”

dashboard hover visit site


The first one we will change is “users.” When you add new content to your website it will have “admin” as the author. You will want to add yourself as an “admin user” so the content will say the author is you. Follow the image below and put your name in the fields where my name is now. Change the box at the bottom from “subscriber” to “administrator” and save.

set up new user 3

Settings (General)

Click on Settings at the bottom of your dashboard. It will open to General. There are a few settings to change here. Be sure to click “save changes” when you are finished.

general settings

Settings (Writing)

There is just one very important change under writing. The classic editor will be ticked. Make sure to change this to “block editor” and save.

writing settings

Settings (Reading)

A couple of these settings are a preferred choice but I want to explain them to you now so you will have this knowledge for later.

  1. The first one is the option of what will show on your front page. At first, choose your latest post but later when you progress and create a landing page you will choose “static page” and then choose the name of that page in the drop down below “static page “
  2. Change the next to 50. When you get past 10 pieces of content on your site you want all of them to show up.
  3. When you start out you may want the whole post to show on your front page. I prefer a small piece called an excerpt to show.

That’s it! Everything else on your dashboard stays the same for now. Good job!

reading settings

Difference Between Posts And Pages

WordPress has 2 different types of places to put content on your site, posts, and pages.

Posts are for writing timed and dated blog content. WordPress automatically lists each post in reverse order with the latest displayed first.

Pages are for static content. Writing that is not timed and dated, such as your about page, contact page, privacy policy, and front page or landing page.

Remember when you write an article that is a post, and when you create a document or a static page, it is a part of pages. You will use the posts tab most often.

Do You Want The Opportunity To Expand Your Business And Move Faster?

If you are a beginner, you may want to learn more, get more help, and move faster. Click the button below to get started. You will find videos, the support of thousands, the ability to ask questions any time you like on a live chat board, and tools right at your fingertips to simplify the process. You will also find some of the most experienced affiliate marketers available to assist you when you need them. Not to mention you will continue to have my 1-on-1 support and me as your mentor on your road to success.

This concludes lesson #2. We can now move onto lesson #3.

The Laura MethodAn In-Depth, Step-By-Step Masterclass
For Newbies To Set Up A Niche Website

Learn More about The Laura Method Here!

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